Trade Mission to S.E. Asia
incognito Founder Howard Carter is currently on a
trade mission to Vietnam and Thailand as part of a UKTi delegation.
incognito received excellent support from the British
Government and Vietnamese Chamber of Commerce and as a result has found a
potential partner to help us register and distribute our innovative products. Further
market research also confirmed there is a demand for premium personal insect
protection.
As Lord Green said
in his last blog and when incognito were a finalist in UKTI’s Exporting For
Growth, earlier on this year, UK SME’s “could do much better”. In Asia,
like in most of the world, Great Britain is seen as a GREAT, quality, brand;
ironically more than in the UK itself! UKTI organise hundreds of trade
missions each year and now that SMEs can apply for grants, worth hundreds of
pounds, to join trade missions, the opportunities for companies like incognito
to grow their business internationally is very exciting and is something we would thoroughly recommend. incognito are very proud to be part of this enterprise.

incognito wins two Business awards in a week
incognito and its founder Howard Carter are celebrating after picking up two prestigious business awards in the space of a week.
People & Environment Achievement (PEA) Business Awards
The company was named Supply Chain Champion in the People & Environment Achievement (PEA) Business Awards and crowned Family Business of the Year by the Holiday Inn London Kensington Forum hotel.
The Supply Chain Champion Award recognises companies and individuals who have made greening the supply chain a core strategy and recognises how, through an in-depth knowledge of the supply chain, an individual or team has met robust sustainability objectives and become an eco-efficient leader.
The Family Business of the Year Awards, hosted by the Holiday Inn London Kensington Forum hotel, recognise and reward hard working, local family businesses. The awards were judged on innovation and providing a strong contribution to the local community despite the tough economic climate. As part of their prize, incognito received a year’s worth of meetings space at the hotel.
Mr Carter is the founder and managing director of incognito, the company behind the leading mosquito repellent a spray and a wide range of associated beauty and insect repellent products which offer a 100 per cent natural alternative to DEET-based sprays.
Howard Carter said: “Winning the PEA Supply Chain Champion Award underscores incognito’s genuine commitment to environmental sustainability – which was one of the founding values when we set up the company. To be recognised by the judges in this way is a real achievement for the company and our team.”
Nature’s way proves a winner for incognito
Market leading organic mosquito and insect repellent spray, incognito, has been praised for its recipe of natural ingredients after winning an award from one of the natural beauty industry’s most influential commentators.
incognito has received a Janey Loves 2011 Platinum Award by bestselling author, speaker and presenter, Janey Lee Grace who was voted in the top 10 most influential people in the 2011 Natural Beauty Yearbook. She has made it her life’s passion to source, seek, test and recommend the best natural, eco and organic products and services in the market place.
incognito won the Best Natural Insect Repellent award. Janey, a regular presenter on BBC Radio Two’s Steve Wright Show, said: “At last we are over the moon to find a 100% natural insect repellent that really works! It’s non-greasy and smells great.”
Consumers are increasingly turning to natural products – a recent Mintel report showed that there was a 40 per cent rise in spending on organic skincare and beauty products. incognito is a DEET-free spray made entirely from natural ingredients including Eucalyptus maculata citriodora and has proved to be 100 per cent effective against more than 3,000 varieties of mosquito and other biting and stinging insects.
Howard Carter, the founder of incognito, said: “It is fantastic for incognito’s completely natural credentials to be recognised.
“More and more people are becoming increasingly dissatisfied with DEET-based repellents because they are not always effective and due to concerns about their toxic chemical ingredients. incognito products offer more effective protection than chemical repellents and can also be used by groups such as young children, pregnant women and people with skin allergies who are not recommended to use chemical products.”
Malaria is one of the most significant diseases in the world. Over 300 million cases and between 700,000 and 2.4 million deaths are reported each year in affected areas. According to figures by the Health Protection Agency (HPA), the number of UK residents being infected with malaria has increased by 30% over the past two years.
Other products in the incognito range include toiletries such as soaps, shampoos and after sun cream, mosquito nets, incense sticks and essential oil organic Java citronella oil. They are available from Waitrose, Holland & Barrett, John Bell & Croyden, Planet Organic, Whole Foods, Trailfinders Travel Clinics, health shops along with most chemists or direct from the incognito website www.lessmosquito.com.
incognito Poem Competition
We asked Our Twitter and Facebook Followers to Write a poem, Haiku or limmerick to be in with a chance of winning fantastic prizes including incognito products and ‘Vignoble des 2 lunes’ wine:
Here are our winners
1st place
To avoid a biting mosquito
There’s something that those who hate deet know
There’s nothing so grand
In anyones land
Than the wonderful incognito
2nd place
Whilst courting an amorous Aussie
And swatting his hands from my cozzie
He let out a yelp!
And demanded some help
He’d been stung on the bum by a mozzie
3rd place
Gotta travel? Gotta go.
Must remember
incognito!
Many thanks to all who took part!
incognito in Janey Lee Grace’s Natural Summer factsheet
We were featured in Janey Lee Graces Guide to the best natural products to use this summer.
Click here to download Janey Lee Grace Natural Summer Factsheet.
incognito on BBC 3 Counties
We were given a glowing review by TV presenter, Janey Lee Grace on BBC 3 counties radio last week.
Click the player below to listen to audio – 3 mins.
Click here to listen to audio – 3 mins
10:10:10
When it comes to carbon I hope you are all doing your bit! As a 10:10 business we are constantly trying to keep our carbon emissions down. We have already surpassed our 10:10 target of reducing our carbon emissions by 10% by 2010. We have recently calculated that in fact, we are a carbon positive business so we actually trap more carbon than we emit as a business. Not many other businesses in the world can claim this and it is a huge accomplishment! It comes, in part, off of the back of the charitable projects we have undertaken such as our affiliation with the Bethsaida Hermitage (see our environmental policy for more details.)
Transition Heathrow
We are now sponsoring with our spray the Transition Heathrow project!
www.transitionheathrow.com
News from the team
Team incognito is expanding! Not only have we taken on exciting fresh young blood at our HQ but out on the streets as well! Keep an eye out at your local health food store and at shows for their big smiles and friendly faces. We have also recently closed a fantastic competition on our facebook page but there will be more where that came from! Join us on facebook to be in with a chance of winning and to spread the incognito word! http://www.facebook.com/incognitoLessMosquito?ref=ts
Summer sun
Due to an ever-increasing popular demand we are selling out faster than ever! Swathes of our current stockists are currently sold out and are struggling to keep incognito on their shelves. Don’t miss out, buy early to ensure your holidays are care and bite free!
10:10
We have just donated £1000 to the 10:10 campaign! This may not seem like much but every little helps and here at incognito we constantly endeavour to contribute to the best causes out there. For the full summary click here or donate yourself at http://www.1010global.org/donate-1010, it really is a worthwhile cause!

Make a Difference Garden Party
incognito was honoured to exhibit at the Make a Difference Garden Party, hosted by Prince Charles at his London home of Clarence House.
This prestigious event was an extended festival of fun, held from the 8th to the 19th of September in the centre of London. The gardens of Clarence house as well as neighbouring Lancaster and Marlborough House were open to the public, a rare opportunity for Londoner’s and Tourists alike.
Celebrities hosted shows of fashion, music and the arts and there was a plethora of interactive exhibitions, talks and presentations on keys points such as the environment and sustainability; A fun day out for the whole family.
For incognito is was a fantastic opportunity to rub shoulders with some of the world’s retail giants and to teach them a thing or two on sustainability and the environment. It was a great success and we would like to thank HRH Prince Charles for his hospitality as well as all those of you who managed to come down and show us support. We hope to see you again at the next show!
incognito spray has now been reformulated to create one of the strongest anti-insect sprays on the planet! Indeed, this new formulation is as effective as the most deadly toxic insecticide, yet completely natural.
Launched at BBC Gardeners world LIVE, the show stock sold out within the first 2 days so extra supplies were rushed from the factory to meet demand. Dragons’ Den filmed the launch of the new incognito mosquito repellent for 5 hours.
The active ingredient in incognito spray has been fully tested by one of the worlds’ leading testing facilities and it achieved 100% protection against Anopheles Gambia (African) mosquitoes in all of the tests. incognito mosquito repellent has been officially approved by Trading Standards as “clinically proven to protect against malaria” (The first time this claim has been allowed on any product!) this new ground-breaking formulation still contains organic bergamot. It no longer contains Java Citronella.
The natural insect repellent used in the research was Eucalyptus maculata citriodora and this is exactly what is in every bottle of incognito, under the trade name Citrepel 75, along with bergamot and camphor; all blended together in a secret unique process.
Citrepel 75 has been tested as having 100% efficacy against all mosquitoes, Ticks and protects against ALL insects.
The anti-malaria claim has been approved by Trading Standards after the publication of a report in the British Medical Journal* This study was funded by a Gates Malaria Partnership grant under the auspices of the WHO in partnership with the University that carries out all incognito mosquito repellent testing.
According to incognito’s Founder, Howard Carter, who incidentally contracted malaria whilst taking anti-malarial drugs and simultaneously using a deet-based product, “it has taken me over 10 years to perfect a natural product which protects against all 3000 mosquito species and is stronger than Deet. My greatest wish is for this to be made widely available throughout the world.”
incognito does not cause any neurological damage, as can be the case with other topical toxin insect repellents such as Deet; which is now proven to affect mammalian brain cells in the same way as Nerve Gas used in Chemical Warfare. Unlike these toxic chemical repellents, incognito has a lovely earthy fragrance.
Due to Climate Change insect populations are growing at unprecedented levels. Which is already being evidenced in the UK and Ireland, in the form of increasing numbers of insects –exacerbated by the warm weather.
incognito 100 ml spray is effective against all insects – not just mosquitoes and ticks.
incognito spray and other products are available at Waitrose, Holland & Barrett, John Bell & Croyden, Planet Organic, Whole Foods, Trailfinders Travel Clinics, health shops along with most chemists or direct from tis site.
This new website has even more tips on Avoiding Insect Bites.
*BMJ reference: http://www.bmj.com/cgi/content/full/bmj.39356.574641.55
incognito is always spelt with a small “i”, even at the beginning of a sentence. There is a perfume called Incognito with a large “I”, which can actually attract insects to you!
BBC Coventry / Heart FM Radio Interviews
Howard Carter recently did a series of interviews on radio here are two examples from the BBC Coventry and Heart FM.
Listen to HEART FM interview

Listen to BBC interview