A Year of Thoughtful Protection: Our 2025 Reflection

As the year draws to a close, we wanted to take a moment to pause and say thank you.

2025 has been another year of learning, listening and continuing to build incognito® with care. Not just as a brand, but as a community of people who believe that effective insect protection should be safe, natural and responsible — for people and for the planet.

This year reminded us why our mission matters.

A changing world, and a growing need for protection

Insects have been around far longer than we have, and they’re not going anywhere.

But as travel increases, climates shift and warmer temperatures extend insect seasons, the need for reliable, everyday protection has become more relevant than ever. Not just when travelling far from home, but closer to home too.

Insects can carry diseases that pose real health risks, which makes prevention an important part of staying well. At incognito®, we believe that protection should be grounded in science, not fear, and designed to fit seamlessly into daily life.

Staying true to natural, effective protection

This year, we continued to focus on what matters most: creating products that work, without compromising on safety or values.

Our approach remains simple:

• clinically proven effectiveness
• plant-based, non-toxic ingredients
• no DEET or unnecessary harsh chemicals
• suitable for adults, children and families

Effective protection doesn’t need to come with a warning label. It should feel reassuring to use, every day.

Designed for real life (and real families)

Everything we create is designed to work in real routines.

That’s why we continued to focus on:

• formulas that don’t attract insects and make you invisible instead
• multi-use products that simplify packing and daily habits
• travel-friendly formats that support modern, on-the-go lifestyles

This year, we introduced new ways to make protection easier to carry, easier to use and easier to trust, whether at home, outdoors or abroad.

Progress with purpose: people and planet

Sustainability isn’t a tick-box for us. It’s an ongoing commitment.

Throughout the year, we remained focused on making responsible choices across ingredients, packaging and production, guided by our B Corp principles and vegan certifications.

We know there’s always more to do, but we’re committed to transparency, progress and building protection that respects the environments we live in, and travel through.

👉 You can explore more about our sustainability commitments here. 

Built on trust, not trends

One of the things we’re most grateful for this year is the trust you’ve placed in us.

We’re proud to hold a 4.5★ “Excellent” Trustpilot rating, based on feedback from people who rely on incognito® products in everyday life — from family holidays to evenings outdoors at home.

That trust means everything to us, and it’s what continues to guide how we grow.

Looking ahead

As we move into a new year, our focus remains unchanged:

• protect people effectively
• respect the planet
• keep things natural, honest and science-led

Thank you for being part of our journey this year, for choosing thoughtful protection, for supporting a small team with a big mission, and for helping us make natural insect protection the norm, not the exception.

From all of us at incognito®, we wish you a peaceful, happy holiday season and a protected year ahead.💚