Our Story
Protecting people naturally. Backed by experience. Trusted worldwide.
incognito® was founded after two life-changing travel experiences showed there had to be a better way to protect people from biting insects. More than 20 years later, our mission remains the same: create effective, plant-based protection that's kinder to people and the planet.
Meet the founders
Howard Carter & Patricia Conlon
Howard Carter contracted both malaria and dengue fever while travelling in Thailand and India, despite using conventional insect repellents and anti-malarial medication.
At the same time, Patricia was travelling through the Amazon and didn't want to use chemical repellents in one of the world's most fragile environments. Unfortunately, the natural alternatives she tried simply didn't work.
Together, they decided there had to be a better solution.
That journey led to the creation of incognito®.
Howard Carter: insect bite expert
Howard Carter is the Co-founder & CEO of incognito® and one of the UK's leading experts in insect bite prevention. Learn more about Howard's journey, media appearances and his mission to help people enjoy the outdoors bite-free.