Earlier this month, our founder and CEO, Howard Carter, joined Alexander Mihalcea, host of the IMH Media Network Podcast, to share the story behind incognito® from its origins as a pioneering natural insect repellent to becoming a certified B Corp championing sustainable, planet-friendly protection.
🎥 Watch a short clip from the interview below:
In the interview, Howard discusses the inspiration behind creating a natural alternative to chemical repellents, how innovation drives every new product development, and what it means to build a purpose-led business in a changing world.
“We wanted to create protection that’s as effective as DEET, but without any of the harm to people or the planet. That mission still drives everything we do,” says Howard.
Over the coming weeks, we’ll be sharing a few short clips from the discussion across our social channels - highlighting some of Howard’s insights into sustainability, innovation, and the journey of incognito®.
Stay tuned and follow us on LinkedIn, Instagram, and Facebook for more behind-the-scenes updates.
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