Co-founder and CEO of incognito® | Insect Bite Prevention Expert
Howard writes regularly in the press including peer-reviewed journals, The Times, Sunday Times, the tabloids, pharmacy and health magazines. He often appears on BBC and independent radio and is an accredited BBC expert.
He became one of the UK’s foremost bite prevention experts after contracting malaria and dengue in the same year. He lectures at conferences, doctors and travel clinic professionals, has coached numerous expeditions (e.g. Royal Geographical) and celebrities on avoiding insect and tick bites. He specialises in mosquito bite protection.
Expertise, innovation and recognition
Howard oversees all incognito testing at the London School of Hygiene & Tropical Medicine, he excelled at Biology and Chemistry in education, studied at London University. Howard has a Masters in NLP. In his early work life he ran a quality assurance and quality control laboratory testing cutting edge classified circuits. He invented most incognito products, receiving 2 Queen's Awards for Sustainable Development and picked up a third King's Award for Enterprise from King Charles at St. James's Palace on July 11th for his work in protecting people from mosquitoes and other dangerous insects, sustainably. Howard also won a prestigious P.E.A. Award for Sustainable Travel - The P.E.A. Awards showcase the greenest companies and organisations,
Howard is presently raising Chikungunya and dengue awareness in the UK and Asia. He also competes at the world table tennis championships and other world class events in the veterans category.
In the media
Sharing expert advice
Howard Carter, Co-founder & CEO, regularly appears on national television, radio and in the press, sharing practical advice on mosquitoes, ticks and insect-borne diseases. His appearances help raise awareness of the growing risks from biting insects and how people can protect themselves at home and abroad.
Howard on ITV News
Howard explains the incognito® Simple Step System and how to help reduce insect bites.
Howard on Channel 5 News
Howard discusses the rise in mosquitoes, ticks and insect bites, and how people can stay protected.
Featured on BBC Radio
Howard regularly appears on BBC local radio, sharing practical advice on mosquitoes, ticks, insect-borne diseases and how people can stay protected both at home and while travelling.
Listen to some of his recent interviews below.
BBC Radio Lancaster
BBC Radio Devon & Cornwall
BBC Radio Norfolk – 6 July 2026
BBC Radio Cambridgeshire – 15 July 2026
Recognition beyond the business
From King's Awards to international sport, Howard's work and interests reflect the values behind incognito® - innovation, sustainability and helping people enjoy the outdoors with confidence.
Discover the Simple Step System
Howard developed the incognito® Simple Steps System to provide layered, plant-based protection against mosquitoes, ticks and other biting insects. By replacing everyday products that can attract insects and combining clinically proven repellents with protective clothing and accessories, the system helps people stay protected at home and abroad.
To book Howard for interviews contact Ian Liddle (ian@excellart.co.uk) or Jenny Liddle (jenny@excellart.co.uk)