Incognito Bites Back With Large Share of Anti-Mozzie Market

incognito, the natural, DEET-free anti-mosquito brand, is currently experiencing stratospheric growth. It has more than doubled its turnover this year, with the release of a quirky new TV advert and further expansion into the Hong Kong health markets…

incognito is an ethical brand to be reckoned with. This small, British-based family business, led by successful ex-Dragons Den contestant, Howard Carter, produces a wide range of popular products to help repel mosquitoes and other biting insects. The range includes Anti-Mosquito Repellent Spray, Natural Crystal Deodorant, After Sun Moisturiser, Luxury Soap, Incense Sticks, Hair & Body Wash, Luxury Loofah Soap and Organic Java Citronella Oil.

They also distribute the new, innovative Zap-Ease device that relieves itchy bites by delivering a small, harmless electrical impulse that triggers the brain into releasing endorphins, tricking the brain into thinking that it hasn’t been bitten. incognito is constantly researching and developing new products.  

Most of the incognito lines are produced in the UK. However one of the lines, Zap-Ease, is made in China and incognito is now selling it back to Hong Kong with amazing results.

The company has more than doubled its turnover this year and is currently hiring new staff, creating jobs in the UK and growing at a phenomenal rate. One major retailer is selling 2,000 units of the award-winning incognito spray each week! And the company is soon predicted to run out of stock of its spray and incense sticks, and possibly some other lines. Many of the major retailers are struggling to keep the product on the shelves.

The response to incognito’s quirky ‘mission Impossible’ style TV advert has been amazing. It was shown across 15 Sky channels including Travel Channel, Holiday & Cruise, Discovery and Sky Living this summer and has already had over 20,000 hits.


 incognito anti mosquito products are available from Waitrose, Holland & Barrett, John Bell & Croyden, Planet Organic, Whole Foods, Trailfinders

 Travel Clinics, health stores and pharmacies, as well as on-line at


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